Gretchen Nicholson, Norman resident, buys her groceries at local markets like Forward Foods and cooks with locally grown produce Saturday, May 5, 2012 in Norman, Okla. She owns a Keep It Local OK card, which benefits its users by giving discounts at close to 90 local businesses in Norman and Oklahoma City, according to the Keep It Local OK card website.
In recent years, the local food market in Oklahoma has increased, marked by expanded farmers markets, new local food stores and a positive trend for the Keep It Local OK card.
Local vendors that are part of the Keep It Local OK program, started in 2010, offer discounts, generally some variation of 10 percent off a purchase, to customers who use the Keep It Local OK card in their stores.
Oklahoma vendors pay $500 per year to join the Keep It Local OK card program. Customers pay only $10 per year to enjoy benefits offered by all businesses that have opted into the Keep It Local OK program, according to the Keep It Local OK website.
Native Roots Market joined the program last year after garnering enough customer support to merit investing in Keep It Local OK.
“We realized we would have people buy more local stuff if we bought [or used] the Keep It Local program and then we used it for local things,” said Joel Blackmon, Native Roots Market manager.
This year alone, local food businesses have been opening up and expanding in Norman. In January, local restaurant The Earth Café and Deli moved into a larger space on Campus Corner. In March, local restaurant Local opened up in Normandy Creek Shopping Center. In 2013, Oklahoma grocery store chain, Crest, plans to open its first Norman store.
“. . . I have a feeling the local movement is . . . becoming more important around this area because we’ve been telling people keeping money in the state is a much better thing than sending money everywhere else,” Blackmon said.
In addition to local shops, the Norman farmers markets have seen an increase in traffic and numbers. Between 2009 and 2010, Cleveland County’s total number of farmers markets doubled from 1 to 2 markets, according to the USDA’s Food Environment Atlas.
“It’s just packed and it’s filled out, it’s just huge now, and everybody you know, it’s more like social hour than just getting your veggies for the week,” said Gretchen Nicholson, Norman resident.
Nicholson said she buys local food as often as possible to support the local merchants.
“Because local merchants support our community, and if you support your community, then you’re gonna have a better community and you’re gonna get better shops and things like that,” Nicholson said.
With a recent upsurge in the eating local trend, noticed by consumers and merchants alike, Norman is likely to continue to see new additions to the local food market and the Keep It Local OK program.

